Would you like to be operating an online business and have your potential clients and customers thinking that you are a scam?
What’s the point in operating a business if the people who you want to buy from you are scared to visit your website?
Unfortunately many people venturing online have an inert fear of doing business over the internet. They fear a lot of things:
- Doing business with a complete stranger
- Doing business with someone they might not like
- Doing business with a dishonest person
- Their credit card information not being secure enough when making purchases on any website
- Hackers finding loopholes to get to their personal information (especially their financial information)
- Having their personal information open for the world to see. Being insecure and not sure of who knows what about them
- Stalkers following them around on the internet plotting bad things against them
- Fear of the unknown – simply just not knowing enough about how the internet really works to make them feel comfortable enough that they can trust it
You might very well find yourself relating to one of these fears. And whether or not you do, you better believe that other people do have at least one of those fears and that ‘other’ person may very well be your potential client.
There are a few things that can be done to make those fears go away. Unfortunately, I don’t know all of them. What I do know is that you, as the business owner building an online business, can make a few adjustments to make the potential client feel more comfortable with doing business with you.
Let’s start off by going back to those 8 fears then we’ll look at a few more things that you can do to make your potential client prefer to do business with you.
SCAM PROOF #1
I don’t remember when I first heard this statement but it goes a little something like this:
[bctt tweet=”“People prefer to do business with people they KNOW, LIKE and TRUST”.”]
This covers fear numbers 1,2 & 3. It is natural that if you are meeting someone over the internet for the first time, that they will appear as a complete stranger. So how do you get your potential clients to KNOW you. Well that’s simple. Share yourself with them.
You can do this in a number of different ways but it doesn’t mean you have to schedule an in-person date with everyone you meet on the internet. How creepy is that? What you need to do is use the internet to get the person to know you.
You can use social media for example. Do you have an Instagram account? Instagram is a great way for you to showcase the things you love most in life. When people see what you like, they will get an idea of the kind of person you are. In that way, they somehow feel as if they KNOW you.
Once they’ve figured they know enough about you and they’ve had a pretty good idea of the kind of person you are, then they can decide whether or not they LIKE you. That’s where you come in again. Your photos on Instagram and any other thing about you that you share on social media must be likable.
TAKE THE LIKABILITY TEST:
- Do you mostly post ads and promotions on your social medial timelines?
- Do you post once or less than once per week?
- Do you mostly double tap or like other people’s posts?
- Do you think sending birthday greetings on Facebook is a waste of time?
- Do you only accept friend requests of persons you know?
- …..I have a few more I could ask but let’s stop here.
If you answered “YES” to any of these questions, then you’re probably NOT the most likable person on the internet.
I hope this doesn’t shock you but you need to interact with people online as if they were standing right in front of you. If you go around with your thumb in the air (like) or handing out hearts to people on the road, you would be called “crazy lady”. So don’t do it online either!
Have deep, meaningful conversations with people and allow them to like you. If they don’t like you at the end of the day, just know that it’s a fact that most people wont like you, ever. For the few that will like you, some will eventually become your paying customers.
People also need to know that you can be trusted so be careful of the things that you say in a post, the things that you promote and the things that you publicly care about.
SCAM PROOF #2
If you accept payments of any kind for any goods or service, use a trusted payment processing system to handle payments for you. When people recognize that you do business with trusted brands, they will be assured that their credit card information is being handled securely.
A few good brands to mention are Paypal, Payoneer, Stripe, and Clickbank
Side Note: If you know of any more that are worth mentioning in this list, comment below and I’ll check them out and add them later.
SCAM PROOF #3
For your own sanity and also for the peace of mind of your clients, do not leave loopholes in your website for hackers to get in. Hackers are really bad people that look for ways to destroy your business and reputation online. Scam-proof #2 is a really good way to protect yours and your client’s money from hackers. But hackers also know that so they look for other ways to get in.
3 GREAT TIPS ON CLOSING THE LOOPHOLES ARE
- Purchase Secure Socket Layers (SSL) certification for your website
A site with SSL will have an address bar that looks like this. It has a green lock and the address includes ‘https’.
- Instead of a SSL you could make sure your site is on a secure platform like WordPress
- If you are using WordPress, ensure you are using safe plugins. I’ll have to write a whole other article on how to know which plugins are safe to use. Look out for that later.
All this talk about security and hackers may scare you a bit but don’t! If it was that detrimental, we would not have so many entrepreneurs making millions from the internet. This can be fixed and your business still runs super smooth.
SCAM PROOF #4
Outside of what was directly shared with you, there’s little you can do to prevent other people’s information from being manipulated by others on the internet. This refers to fear #6-8 in the list above. What you can do though is make sure that whatever information is entrusted to you is used only as promised and only as intended.
Online business owners like to capture email addresses because it is the most practical way for us to connect with our audience. As the online business owner, it is your responsibility NOT to share, sell or rent any email address from your list unless otherwise given permission by the owner of the email addresses. This way you can keep your audience’s personal information private.
SCAM PROOF #5
Provide contact information. Your audience needs a way to contact you in case of anything. They must, at least, be able to connect with you via email. You do not have to place your email address up, if you don’t want to. Simply install a contact form on your website that pushes messages directly to your email address. Have a look at mine as an example.
SCAM PROOF #6
Have an active social media presence. You want people to know that your business is not just being run by a robot. What that means is don’t just post things at random and leave them there. Don’t just redirect your Facebook posts to Twitter and so on. Ask questions and respond to other people’s comments and individual posts. Keep your social media accounts alive.
SCAM PROOF #7
Keep your website active. You website might be the only piece of real estate that your business has. You have to maintain its value. The way to do that is keep posting fresh content. Post new content to ensure that you are always attracting people to your website. This also give them the assurance that you are running a live and active business.
You can post content daily, weekly or monthly, just as long as you maintain the value that your audience receives from them.
WHAT TO D NEXT
Do you need help with making sure you don’t look like a scammer to your potential customers? Connect with me in the free Facebook group and let me know how I can help.
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