I found myself in an uncomfortable situation recently.
A few weeks ago I set up registration for a free master class I was hosting. The guest was confirmed; the date and time had been announced; the registration page was live; the auto responder was set and the event had been publicly announced. All systems were in order and everything was running perfectly smooth until…
About 10 hours before the live event, people were unable to register.
All of a sudden nothing was working. I was a bit taken aback but I didn’t worry. 30 minutes back and forth with my systems tester (aka my hubby), another 30 minutes of troubleshooting and eventually changing the process and POOF! Registration was on target again.
The truth is I could have panicked and pulled my hair out but since I had spent so much time in the past learning how to be a ‘techie’ I was able to fix the problem myself without having to scamper to find an IT specialist to do it for me.
I am not a programmer. I am not an IT specialist but ask me how to build and manage a WordPress website site or manipulate certain softwares and apps and I’m your gal. I got this! All because I spent time in the past to never stop learning to the point where I now consider myself an expert.
For you to become an expert in anything you have to be well informed in a particular area. That does not mean you need a college degree or some sort of certification from a legitimate organization. In order to become an expert, you only need to know 1% more about a particular topic than the other persons who are trying to gain that knowledge as well.
So if you don’t have a college degree, certifications, accolades or letters behind your name, and even if you do, how exactly do you become an expert? It’s super simple.
IDENTIFY YOUR NICHE:
First you need to identify what you want to be an expert at. Decide on an area you want to focus on building your expertise in. You can’t be an expert at everything. Don’t even try that because you will stretch yourself too thin and eventually get worn out – needing expert help. Select a topic, theme or niche, and focus on it. This is the niche you are going to be working to develop for a period of time.
NEVER STOP LEARNING:
Read something. Listen to something. Watch something. You can search Amazon to find the best selling books in your niche. Read a few reviews and select one book to read per month. If you are like me, you’ll want the actual book and not just the audio version. That way you can highlight key points, make notes pinpointing key aspects that you can use to develop your own expertise.
Podcasts and webinars are a big thing in the online business industry these days. Find a few that are related to your niche and subscribe to them, listening in and attending their virtual events to gather as much information from the authors as possible. Register for our next webinar here.
You can find a podcast that fits your niche on iTunes. Webinars are much harder to source however a good way to get closer to people in your niche who host webinars is through Facebook groups. Join our Facebook community here.
Search for Facebook groups that have an audience of people who are or are likely to be interested in the same content that you are interested in. Join those groups and connect with outstanding or influential persons in those groups. Usually experts offer free content on webinars that you can learn from.
Take online courses. Attend local seminars or live stream events. Find the top expert in your area and drool at their every word. Aspire to be like them while learning from them in the process.
Practice what you learn. You can learn a plethora of things in any given niche but if you do not practice using the information, you’ll be like a newly bought car – depreciating in value. The more you utilize the content, the more it will become cemented in your brain and will eventually become second nature to you.
Practicing also allows you to identify certain areas that you may not have grasped as well as you thought. In this way, you can revisit the content and refresh yourself on what you have learnt, reapply the content to the situation and troubleshoot again. The saying is true that “practice makes perfect.”
This is the prerequisite for the next step. It is critical to strategically build a network of people who can help to catapult you to expert status very quickly. It is all great to consider yourself as an expert but if nobody else knows about your expertise, consider what you are doing a hobby. Because you are not building a hobby, you want to make connections that will land you powerful speaking engagements.
You can connect with like-minded people at local networking events, through referrals, on Linkedin or my personal favourite, Facebook Groups.
Presenting is a way to test your confidence. You can do this by speaking to a virtual audience, getting radio interviews, podcast interviews, be a guest on another persons webinar or in-person speaking engagements. You know that you are an expert but you need to convince yourself that you wont flop. Presenting is also a way of positioning yourself as an authority in your niche.
Once you’ve made a good impression in front of your ideal audience, consider yourself an expert. The trick is now to maintain that expert status in the eyes of your ideal audience. To do this you must continue to:
The same activities that took you to expert status are the same activities you will use to maintain and improve on it. As you continue to execute those activities, your status will build with experience
What to do next
If you haven’t already, go back to step one in the process of becoming an expert – Identify your niche. Decide on an area you want to focus on building your expertise in. In order to do that, you must know what you are good at or what you desire to be good at. I have created a simple process to help you get clear on what area you can focus on as a niche.
Join the community to get full, free access to the exact steps to take to discover your passion and purpose in life and then use it to build your expert status.
You have the expertise. Begin to nurture it.